Key metrics

Revenue trend

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    Payment failure rate

    Failed or declined attempts as a share of all payment attempts

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    Failures by outcome

    Failed vs declined attempts

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      Failure rate by category

      Selected period; the chosen category is highlighted

      Refunds by category

      Value of refunded orders in the selected period; the chosen category is highlighted

      Top products

      New vs repeat customers

      Active buyers per month (all categories)

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        Cohort retention

        Share of each first-order month's buyers who order again, by months since first order

        Customer segments

        Stands in for channel or region, which this dataset does not contain (all categories)